Crystal City Metro Construction Marketing Initiative

We are requesting proposals from qualified firms to design and implement a region-wide NoVaRides digital and social media marketing campaign to encourage people to return to riding public transit following the completion of construction work impacting Metro’s Blue and Yellow Lines. Crystal City Station will be closed across 10 weekends from February 14 through June 21 for construction of the second entrance for the Crystal City Station to support growing ridership demand and improve station access. Ronald Reagan National Airport and Potomac Yard Stations will also be closed on three weekends in March and May for infrastructure renewal. The closures will particularly impact Northern Virginia residents who travel on the Blue and Yellow Lines at or south of Crystal City Station who wish to use Metrorail to travel to Arlington, Fairfax and Loudoun Counties, the District of Columbia and Maryland. While Metro will provide shuttle buses, riders can expect longer travel times. The closures will also affect all riders who plan to travel to and from the airport on those weekends.

RFP 26-01 Crystal City Metro Construction Marketing Initiative  (March 18, 2026)
RFP 26-01 Questions and Answers (April 3, 2026)